Digital Marketing Blog

Market segmentation concept showing targeted audience groups based on shared characteristics to improve marketing efficiency and ROI.
What Is Market Segmentation?
It is very important that you define the target market to whom you would like to sell your product or service. Market research is the instrument which can provide important information about the market and how it is best served. The aim of this type of market research is market…
DSM Digital School of Marketing - business agility
How To Develop Business Agility in The Face of Disruption?
The term ‘business agility’ refers to the ability of a business to realise as well as maintain its full potential both in terms of its profits and its people, regardless of internal or external environment changes. Business agility allows organisations to innovate and deliver more effectively in the face of…
DSM Digital School of Marketing - VUCA
Why Should You Apply VUCA to your business model?
‘VUCA’ is an acronym which stands for volatility, uncertainty, complexity and ambiguity. This is a combination of qualities that, when taken together, characterise the nature of several difficult conditions as well as situations.  The term is also often said to stand for the following adjectives: volatile, uncertain, complex as well…
DSM Digital School of Marketing - personal selling
What Is Personal Selling?
Personal selling makes use of in-person interaction in orderto sell products and services. This method of communication is done by sales representatives who are the personal connection between a buyer as well as a business or the company’s products or services. Salespeople not only tell potential customers about a company’s…

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