Digital Marketing Blog

DSM Digital School of Marketing - direct marketing
How To Increase Response In Direct Marketing
While direct marketing activities like email marketing offer great ROI, there are a few drawbacks to take note of. One of these is open rates, which influences response rates. It’s challenging to convince a message recipient to open an email – let alone respond to one. However, if you get…
DSM Digital School of Marketing - marketing fundamentals
Marketing Fundamentals For The Digital Age. Read more in this article.
The modern marketing world is something else. With augmented reality, artificial intelligence, and other cutting-edge technologies – the art of promoting a business is undergoing a transformation. No more shotgun approaches to marketing, because we now have the data to deliver truly personalised experiences. With so many things to see,…
DSM Digital School of Marketing - customer loyalty
Why Customer Loyalty Is Priceless In Digital Marketing
How loyal are your customers? Would they choose you over your competitors? Questions like these should be asked within company boardrooms on regular occasions. Since customers hold the life and death of businesses in their wallets, it pays (quite literally) to foster sound customer loyalty wherever possible. So, what exactly…
DSM Digital School of Marketing - marketing fundamentals
Why You Shouldn’t Sacrifice Marketing Fundamentals
Let’s face it: there are countless people out there, from all walks of life, who believe that cutting corners is a legitimate way to get ahead. While many feel that subterfuge of any kind is unacceptable in marketing and advertising, it does occur on a sliding scale. In SEO, we…

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