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DSM Digital School of Marketing - product life cycle management
What Is Product Life Cycle Management?
Product life cycle management (abbreviated as PLM) is the succession of strategies that are made use of by business management as a product goes through its operations life cycle. The conditions under which a product is sold (development and introduction, growth, maturity/stability, and decline) changes over time. This means that…
DSM Digital School of Marketing - PERT Chart
What Is A PERT Chart?
‘PERT’ which is short for ‘Program Evaluation and Review Technique’ is an event-oriented planning aid. A PERT Chart is usually computerised and is used in order to estimate project duration when there is any hesitation in estimates of time duration for individual activities. It helps the project team to order…
DSM Digital School of Marketing - responsibility assignment matrix
What Is A Responsibility Assignment Matrix?
In a large project, many people may have some role in the achievement of the project deliverables. Often, this is pretty straightforward – such as one person writing a document and one person approving it. In other cases, many people may have a hand in the creation, while others need…
Virtual Sales Banner
What Is Inside Selling?
The term ‘inside selling’ refers to the sale of products or services by staff who get hold of customers by phone or online as opposed to meeting them in person. Inside sales relies on the phone, email and the Internet to reach customers and is common in the retail industry.…

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