So, you have decided to study digital marketing and embark on a journey to become a digital marketer. The only step that remains is to choose a digital marketing college to enroll with. This can be quite tricky as you need to know that the digital marketing course of your choice contains the most amount of value in the form of its content and that justifies you spending your hard-earned money.
The digital marketing space is very broad. What this means is that you could easily enroll with a college whose digital marketing course might only cover the bare minimum when it comes to industry requirements.
Ultimately, if you want to take your career seriously and grow as a professional then it’s essential you do some homework when it comes to the different topics your digital marketing college includes in its digital marketing course and certification.
The last thing you want is ending up feeling like you’ve wasted your money. That is why we decided to write an article about what we include in our Digital Marketing Course and why we think these topics should be included in all other digital marketing courses.
Digital Marketing Course subjects
Search Engine Optimisation
Search engines are responsible for up to 90% of all online purchases. This is why you need to put your website in front of people searching for a site similar to yours.
While advertising is a way to make this happen, you need to have a good SEO strategy in place so that your site ranks well organically and doesn’t depend on how much money you spend. Thus, it’s essential to ensure that your course includes a module on the topic.
PPC (Pay Per Click Advertising)
A huge part of digital marketing is buying media online in the form of search engine and social media ads. This is also known as Pay Per Click Advertising. It’s a great way to get your website known when you first start out.
Social Media Marketing and Management
Most brands today need someone full time to manage all their social media channels and public relations online. With that said, learning all you can about social media and ways to manage accounts is essential to becoming a qualified digital marketer.
Email marketing still plays a significant role in the digital marketing space. Learning how to design an effective email while understanding how important customer segmentation is when it comes to direct marketing can go a long way in becoming a solid digital marketing expert.
With the rise of mobile purchases and the fact that more than 60% of the South African market possess a smartphone are only two of the hundreds of reasons why mobile marketing is something that cannot be left out of a digital marketing course.
Content Marketing and Digital Copy Writing
Content is key when it comes to social media and digital marketing. Understanding its role within a strategy is crucial. Therefore, ensure that your course covers both content marketing and the digital copywriting skills that comes along with it. Make sure that students can master the fundamentals of good copywriting as this will translate well into the digital space.
Lastly, ensure that your course covers how all these topics fit together when it comes to creating a 360-degree digital marketing strategy.
Want to learn more about the power of digital marketing and how it can help you improve your overall marketing efforts?
The Digital School of Marketing’s digital marketing course covers all elements of digital marketing and strategy. If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this online Digital Marketing Certification is just for you!
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