How to find the right influencer for your brand In the past couple of years, there have been various predictions about influencer marketing. Some have predicted that this type of digital marketing strategy is dead while others say we’ve yet to see the full power of the influencer. According to…
Digital Marketing Blog
The career paths that are lying in wait as a digital marketer are astounding. So, if this is the path you, then the Digital School of Marketing has a variety of Digital marketing Courses that are designed for a variety of marketing disiplines. There are so many ways you can…
Digital marketing allows small business owners to develop marketing strategies that can compete equally with big brands. Putting such a strategy in place will see the business gain traction with a greater brand awareness push to consumers. Unfortunately, not many owners of small businesses make use of online digital marketing…
You know the gist when it comes to email marketing but what are these lists, segments and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly?…
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