For the longest time, digital marketing experts have debated the differences between created and curated content. This begs the question: which of the two is better for you? Which content yields more results for your digital and social media marketing?
Created or Curated Content?
What is Created Content?
This is any form of original content that is created by your brand for your brand.
What is Curated Content?
Curated content involves the process of sorting and planning your content in an organised way. This includes sorting, arranging, filtering and finding the best pieces of content on the web to be distributed and published by your brand. This could be any content and does not have to be material you have created for your own brand.
Created vs Curated Content
The authenticity of created content would typically attract potential marketers as opposed to the unoriginality of curated content.
The idea of crafting your own content to build your company’s unique expertise, products, services, visions, and ideas, requires you to strategically consider whether starting your content from scratch would ensure value for your brand as opposed to tweaking what already exists and has been tried and tested in your industry.
Some exciting news is that curated content is easy on the pocket and saves time. However, don’t jump the gun just yet.
What you may need right now is a content strategy. Would created content, which is originally produced by your company and lives on your website and social media channels, help you achieve your long-term or overall digital marketing strategy? Or would curated content – which is sourced from outside your company that you share with your audience on your website and social media channels – do you much justice?
These are the questions you need to ask yourself before deciding between the two as part of your digital marketing strategy.