Content Marketing Blog

DSM Digital school of marketing - content marketer

“Content is anything that adds value to the reader’s life.” Avinash Kaushik: Author, Web Analytics 2.0 & Web Analytics In a nutshell, a content marketer uses content to market a particular product and/or service. The type of content that a content marketing professional is not just text based. Although written content…

DSM Digital school of marketing - How To Create Interesting Digital Content Banner

What digital copywriters must know about creating headlines

When someone lands on your piece of copy – or sees the headline to your article on the social media feed – the first thing that they’ll do is read your headline. Unless this grabs them straightaway, they’ll move onto the next article. In fact, statistics show that five times…

How do I get people to read the content on my website?

If you have a blog or website, one of your main goals is to drive sustainable traffic to it and increase your audience. The next most important thing that you will need to do is to get people interested in your content and, most importantly, read it. In a recent…

What is an ebook and how do I use it in my content strategy?

The practice of content marketing is a strategic digital marketing approach. Content marketing is centred around on designing and disseminating necessary, appropriate, and constant content. The goal is to attract and keep a clearly defined audience and. The endpoint is to drive profitable customer action. Rather than presenting your products…

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