Content Marketing Blog

DSM Digital School of Marketing - duplicate content
Why is duplicate content on your website bad?
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or are very similar. (The latter category is known as common or near-duplicates.) The term ‘near-duplicate content’ refers to two pieces of content that only have only minor differences between them.…
DSM Digital School of Marketing - How To Create Interesting Digital Content Banner
What is dynamic content in email marketing? Find out more.
A successful digital marketing strategy provides the customer with what they want, when they want it. Sometimes, a successful marketing strategy for digital channels can even anticipate their wishes. The way that it does this is through dynamic content. Dynamic content offers you easy access to information that is relevant…
DSM Digital School of Marketing - infographics
Why Infographics Work Brilliantly In Content Marketing
When we talk about digital marketing, the first thing most people think of is content. With popular phrases like “content is king” associated with marketing, who can blame them? Content is a crucial element of digital marketing because, without it, you have nothing with which to populate your digital space…
DSM Digital school of Marketing - content marketing
What Is A Content Marketing Blogging Inventory
We’ve all wanted to revisit an old blog post or two that did well with readers in the past. And in content marketing, it’s not uncommon for your boss to request a random piece of content. Whether you want to do a follow-up post or just want to gush over…

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