Ever wondered how the online content of your favourite brand has been compiled? Who is it that has written catchy phrases for that ad, or eye-fetching slogans that convinced you to purchase from a brand? It is the digital copywriter. This is a person who produces the written content for…
Content Marketing Blog
Search engine optimisation or SEO is said to have started in 1997, although it could be argued that it came with the first website in 1991 or when the first search engine launched. Since then, it’s become a buzzword on the lips of most marketers and businesspeople. According to Search…
“Good writing is supposed to evoke sensation in the reader – not the fact that it is raining, but the feeling of being rained upon.” E.L. Doctorow As a digital copywriter, you should be familiar with the full range of human emotions. You should also be able to express these…
How many times recently have you heard or read the following phrases, “The video, that has since gone viral…” or “The tweet has blown up the internet…”? These phrases often accompany content that gets everyone talking, including clever campaigns, feel-good stories, unbelievable feats and, of course, more negative news and…
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