Content Marketing Blog

DSM Digital school of marketing - script for an advertisement
How to write a script for an advertisement
Advertisements have quite a few components including a slogan, script, visuals, the trademark, and the layout. And while some people might argue the visuals are the most crucial component of an advertisement, there wouldn’t even be an advertisement without the script. As a person who owns a small business, it…
DSM Digital School of Marketing - write copy
How to write copy for your Google Ads
There is a great amount of competition that is present on Google. Although the search engine giant is involved in a plethora of many diverse ventures at its heart Google is an advertising company. In years gone by, we learned that about 97% of Google’s total revenue comes from advertisements.…
DSM Digital School Of Marketing-content marketing strategy
How to develop a content marketing strategy
According to the latest research which was conducted by the Content Marketing Institute (CMI) as well as MarketingProfs, a whopping 63% of companies don’t have a content marketing strategy. It’s no wonder, then, that it is most likely that those organisations who DO have such a strategy will be more…
DSM Digital School of Marketing-copywriter
What is a digital copywriter?
Digital copywriters know their audience. They engage them through persuasive as well as accurate writing. As a digital copywriter, you’ll create the written content for website pages. You will be working in an employed position or as a freelancer. Your task will be to engage the reader and encourage them…

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