A content marketing strategy isn’t a nice-to-have—it’s a necessity. Recent research from the Content Marketing Institute discovered that more than 80% of B2B marketers report that they have a content marketing strategy, however only a third have documented that very same content marketing strategy.
The game has changed a lot when it comes to creating and preserving relationships with customers. Smart content marketers know that they have to be quick on their feet, agile in their delivery of content as well as savvy in their marketing strategy. In order to enhance your online user base and give your customers what they want, you must be intimately engaged with your audience.
Ask yourself these questions to improve your content marketing strategy.
Who Will Be Reading Your Content?
Who’s the target audience for your content marketing? For how many audiences are you putting together content? Just as your business may have more than one kind of customer, your content marketing strategy is cater to more than one kind of user. Making use of a variety of content types and channels will assist you to deliver content that’s tailored to each persona.
Content marketing definitely isn’t cheap – whether you’re investing your own time as well as energy in its creation, or you’re outsourcing the work, it has a quite real cost of time and money. Throwing money at the creation of new infographics or hiring videographers to piece together YouTube clips which no one watches makes absolutely no sense. Ensure that you take a good hard look at your analytics and then put your money, time as well as effort toward the strategies which are working.
What Challenge Will You Be Solving For Your Audience(S)?
Preferably, your product or service solves a challenge that you know that your audience has. Also, your content coaches and teaches your audience through this challenge as they start to identify and address it.
A solid content marketing strategy supports individuals on both sides of your product: those who are still figuring out what their chief challenges are as well as those who are already using your product in order to overcome these challenges.
Your content reinforces the solution(s) which you’re offering and helps you build credibility with your target audience.
What’s Your One Thing?
What will you generate in your content marketing programme which sets you apart? There is a massive glut of content (and more on the way). Will you be disproportionately helpful? Will you create Youtility (we say YES!). Will you be disproportionately motivational, inspirational, or otherwise? What is the heart and soul of your content programme?
Give Clear Guidelines
Content shared through your blog as well as social channels is a direct reflection of your business. If you’re in charge of assembling your own content, or you have a team of individuals assisting you, you need in order to provide clear guidelines as well as expectations about the look, feel, and tone of the content which you share.
Not only does this offer your customers with a solid understanding of who your business is in addition to what you stand for, but it also assists your contractors to deliver better content without as much back-and-forth.
If you would like to study content marketing then you need to study our Digital Copywriting and Content Marketing Course. Follow this link to find out more.
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