The common theme across effective digital marketing campaigns is effective content marketing. Having a strong content marketing strategy is the top concern for growing companies as it hits essential goals which are vital to the success of any business:
- Builds trust by creating your company as a thought leader,
- Differentiates your brand from competitors,
- Strengthens relationships with customers and also attracts new leads,
- Boosts conversions, and
- Improves SEO performance.
In addition, content marketing supports the rest of the digital marketing strategy as assets can be reused as well as repurposed for a number of different of marketing efforts.
The Power Of Content Marketing
A recently conducted study found that individuals are 131% more likely to buy from brands which educate them with content. Even seven days later, those consumers were still 48% more likely to make a purchase. Perhaps the most important take-out from the study is that content increases brand affinity – as well as trust – over time.
The more content which you create in order to teach your target audience with, the better off you’ll be in the long run. However, as tempting as it may be to take something your competition is making use of and utilise it as your own — even with a few tweaks — that’s not going to work. Not only is it possibly plagiarism, but it won’t do anything to set you apart from the competition.
Evergreen content, or content which withstands the test of time, is a very important part of the equation, as it continues to work for you long after it’s created as well as published. Each piece of content which you create that ranks well in search engines can also bring in a new customer, build and strengthen relationships. It determines your expertise and integrity in your industry or niche.
For a rock-solid piece of content, you need a number of things working together, beginning with well-written content. You really need to be an English major since there are plenty of tools available online to help you such as Grammarly, Readable and ProWritingAid. If you don’t have time, there are number of freelancers out there who can write content for you.