Content Marketing Blog

DSM Digital School of Marketing - content marketing
How content marketing and social media marketing interact
Social media marketing is one of the best forms of digital marketing. By utilising it in their marketing strategy, businesses can establish a stronger digital presence and become more recognisable. The success of a marketing campaign such as this is closely linked to the type of social media activity that…
DSM Digital School of Marketing - copywriting
The face of copywriting in the 21st century
Copywriting has taken on a different face at the moment compared to just 19 years ago. It is only the latest phase of the constant evolution of the techniques that brands make use of in order to promote themselves. The method for brand messaging has shifted from TV, print, and…
DSM Digital School of Marketing - copywriting
What is ‘copy’ and ‘copywriting’?
There are many approaches to creating copy that makes an impact on your audience. There have been many copywriting greats who have made their own contributions to the craft of copywriting and each has built on the work done by the last. The dictionary definitions of copy and copywriting According…
DSM Digital School of Marketing -types of copywriting
What are the different types of copywriting?
Copywriting is the process of writing content which will make consumers interested in a product or service. It is an element of marketing or advertising which can be done in many different media, including ads, billboards, emails and other printed media. There are many different types of copywriting with the…

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