There are two approaches to website design. These are design-first website design as well as content-first website design. The former focuses primarily on the visual elements of a site, or how it looks to visitors accessing it from mobile or desktop devices. Content-first, however, involves placing emphasis on the development of the headings and body copy of the website that visitors will read to gain information before looking at the aesthetic side. Most websites are design-oriented, but there are lasting positive effects that a content-driven website strategy awards. We’re taking a look at four of these benefits below:
A website that is constantly being updated remains on topic and current regarding what is happening in the industry. Search engine users want to find online information that is fresh and relevant in today’s society. Websites that were designed in the early 2000s, and last updated pre-2015, are five years behind and therefore cannot serve information relevant to the current socio-commercial times.
Content-driven websites, nine times out of ten, facilitate aspects of content marketing. With regular content in the form of blogs being hosted on websites (covering interesting industry/company updates, video content, and promotions/events), multi-channel shareability is possible. For example, blog articles can be shared in emailers, on social media, in customer services, through instant messaging platforms, and others.
Remember that when you put your blog together, you need to keep in mind the following:
- Use Keywords. To start off, brainstorm one long-tail keyword that you are trying to rank for that directly relates to your blog topic.
- Check the Strength of Your Blog Title.
- Consider Your Blog Length.
- Write Accurate Meta Descriptions.
- Adjust Your Image Size.
- Add Blog Tags.
- Link Internally and Externally.
- Shorten Your Blog URL.