Content Marketing Blog

DSM Digital School of Marketing - content
How to Leverage Content to Drive Awareness for Your Company
Brand awareness is easy to talk about, but rather challenging to achieve on a large scale. Most new brands coming out of the gates will dream of a national footprint, but achieving this type of awareness takes – in most cases – years. What many business owners will be glad…
DSM Digital School of Marketing - content marketing
What You Need to Be on The Hunt For in a Content Marketing Manager
What exactly does a content marketing manager do? Essentially, their job boils down to two vital roles: uncovering and understanding a target audience’s needs as well as crafting targeted content that conveys a value proposition, ultimately connecting the potential customer with the product or service that will solve their need.…
DSM Digital School of Marketing - persuasive writing
What is persuasive writing?
The term ‘persuasive writing refers to a form of non-fiction writing that encourages deliberate word choice, developing logical arguments, and a cohesive summary. This type of writing provides the opportunity to convince someone to adopt a particular viewpoint. When the copy is persuasive, it plays on a reader’s emotions in…
DSM Digital School of Marketing - writing
How to adapt your writing to ‘speak to’ different market segments
If you have two or more clusters of individuals that you need to reach with your writing, it makes sense to produce pieces of copy for ads with different messages and run them in targeted publications. However, if your budget is stretched, or if you’re running an ad in a…

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