Content Marketing Blog

DSM Digital School of Marketing - writing process
What is involved in the writing process?
Every writer – be they a copywriter, content writer or creative writer – follows his or her own writing process. Often the methodology is a routine that comes naturally. It is not a step-by-step guide to which writers refer – far from it! Being cognizant of your own writing process…
DSM Digital School of Marketing - content-generation system
How to build a content-generation system
Jennifer Bourn, Creative Director and Digital Strategist for full-service digital agency Bourn Creative, is of the opinion that, “If you’re not using content marketing as a primary strategy to reach your audience, you’re already behind.” These facts should convince you that what Bourn says might just be true: Conversion rates…
DSM Digital School of Marketing - content
How to use content to increase your online ROI
When looking at the 4-step marketing sales funnel, attention is the largest and upper-most (first) part of the cone. This is where potential customers see or hear something that spikes their interest in a certain brand or product. Content has been around since retailers of old would hand-paint posters and…
DSM Digital School of Marketing - content
Repurposing content: What every smart marketer should be doing
As content marketers, we generate a lot of content each and every single day. After you’ve drafted that lead-generating blog post, and have posted it onto your website, unfortunately (a lot of the time) nothing happens with it. However, if you repurpose the content, you’re breathing new life into something…

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