The thought of posting on Instagram without any hashtags is unheard of, but why are hashtags so important when it comes to posting on this super popular social media platform? There’s no doubt that the seemingly insignificant #hashtag is a powerful little tool. With over 800 million monthly users, it’s…
Content Marketing Blog
When most individuals think of the notion of branding, content isn’t typically the first thing which comes to mind. They usually think of logos, colour schemes in addition to taglines. In other words, those elements which are made use of in order to represent a business in their online as…
How do you know if your content marketing efforts are paying off? Marketing is so much more than just creating and promoting interesting and good-looking pieces of content. Planning, designing and sharing marketing collateral is only half of a marketer’s job. The other half is monitoring the performance of shared…
Every successful content marketing campaign starts out as a strategy. Without one, a marketer is unable to deliver the right content to the right audience, and the whole campaign is sure to end up disjointed and ineffective. But what exactly is a content marketing strategy? If you said that it’s…
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