Fact is, the rise of video marketing has been undeniable over the years. Its growth has accelerated beyond words, meaning it’s never been this popular and accessible to brands. While of course, sites such as Facebook, Twitter, Instagram, SnapChat, including your very own website, are still great places to invest, YouTube remains the giant in this arena. Individuals spend countless hours, and millions in revenue, watching videos and glued to their screens.
So it’s no wonder that this platform is often referred to as the world’s second-largest search engine. Here’s how to get onto the bandwagon.
Getting started with a YouTube Channel
The most important factors are to research your audience and to filter your video series topics according to the needs of your audience, based on what they search for online. This can be done through creating a 5-Part Video Series for your channel and addressing the needs of the viewers.
It’s intricate, but it’s not rocket science. It can be done simply as defined in the planning process below. See it as an opportunity to present yourself as a valuable resource for your audience, addressing their needs. The exercise will attract new viewers, and more importantly, help you to establish yourself as an authority in your niche. This will, as a result, grow your YouTube channel and help you boost your social media marketing efforts.
Build Videos Around a Single Keyword/Topic
It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so that YouTube picks it up when closed captions are added.
Once you’ve chosen your keyword, check out the videos that are currently ranking for that topic to make sure you’re on the right track in terms of intent and don’t forget to optimise your title and descriptions. In the Tags box provided, include the title of your video and any related search terms that apply to your video. Here’s an Interesting fact: despite popular myths the most successful videos on YouTube are typically less than 5 minutes long. Start by creating a series of five videos and, like with all things, get your creative juices flowing.
Creating your Series of 5 YouTube Videos
When planning the series, choose topics that are directly related to one another. This gives your viewers easy access to your series when they land on one of your videos. You can link one video to the “next”. You can also add links to related videos, a corresponding post on your blog or website, or even affiliate links in the description.
Call to action
At the end of each video invite your viewers to take action and to subscribe to your YouTube channel. You can spice it up or dress it down, create a catchy phrase. Or either include a link to your channel in a pinned comment.
Move your YouTube Viewers Into Your Off-Channel Sales Funnel
Sadly the growth in viewership doesn’t automatically convert to an increase in sales nor does it promise instant business growth. However, because YouTube is such a powerful search engine, attracting viewers can help you generate leads. Use YouTube as a way of attracting leads that convert customers through your sales funnel and process.
Consider other ways to encourage viewers to take this walk with you:
- Join your Facebook group.
- Download a free guide (your lead magnet).
- Opt into a free webinar by subscribing to your Chabot.
Create lasting relationships, form a community
When generating leads for your email list, use a cultivated sequence to help new subscribers in getting to know you and learning about your products or services. This is the introduction phase.
This doesn’t have to be through the generic use email list. Chabots work similarly, offering customers communication through an automated (or manual) means, i.e. Facebook chat or WhatsApp chat.
It’s all quite simple and in fact logical. This research and planning process aims to help you discover the solutions and answers that your ideal audiences are searching for on YouTube. By creating a video series that provides them with the answers they are looking for, you’ll be one step closer to creating content that will attract and capture the right audience. Want to learn more about social media marketing? If you do then the Digital School of Marketing’s Social Media Marketing Course is just for you! Follow this link to learn more.
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