YouTube is the second-largest search engine in the world after Google. Approx. Nine million South Africans are on the platform on a monthly basis. In a previous article we mentioned that 8 million South Africans are on Facebook every month. That should help put things in perspective about how popular YouTube actually is.
Google owns YouTube and acquired the platform back in 2006. This allows all Google advertisers to simultaneously advertise on the YouTube platforms should they wish.
In this article we will be taking a look at what types of ads you can run on the YouTube platform.
The Different Types of Ads You Can Run on YouTube
Non-Skippable Video Ads
What if you could force someone to view your brand message? Sounds pretty cool, right?
With YouTube you can run non-skippable ads that are around 15-20 seconds long. This means that if someone was to search “How to fix a car engine” and desperately wanted to watch a video on the subject they would be shown your ad before they could continue learning the ins and outs of fixing a car engine.
However, forcing someone to watch an ad is not always a great move. If your ad is super boring it could easily leave a bitter taste in someone’s month and instead of getting the user excited about your brand.
To prevent this make sure to create compelling video content that people would want to engage with and would find interesting.