If you want to capitalise on your time spent on social media marketing, it is important to frame apt concepts of time invested. It’s easy to lose focus which is why we’ve put together some tips on how you can remain on track.
Social Media Marketing Frequency
Quality versus Quantity
If you want your business’ online presence to convert into valuable customers then your social media posts ought to reflect quality. Beyond how, the importance remains in what you post. This means that it’s critical to remain goal oriented in your business’ message. Here, a writer’s 4 W’s and 1 H mantra will come in handy to help prospects figuring out what you’re all about. In other words:
- When, and
What the research says
The Social Media Examiner Industry Report 2017 asked 5 700 marketers how much time they invest in social media marketing. The findings showed a direct correlation in terms of how long marketers have been active on social media and their weekly time commitment to posting on social forums:
- 51% of beginner social media marketers spend an average of five or fewer hours per week on their preferred social channels.
- 61% of people who’ve had more that two years’ experience spend six hours or more.
- The size of your business and the capacity that its online activity consumes will also have impact of the amount of time necessary to ‘cover the grounds’.