“Good marketers see consumers as complete human beings with all the dimensions real people have.”
Jonah Sachs, author of the Story Wars
Digital marketing isn’t just about taking your traditional marketing techniques and transposing them into a digital environment. Yes, there are particular elements of traditional marketing that are very relevant in the digital space, however, what’s changed is the way in which the consumer approaches the buying process. Nowadays, the consumer is far more clued up when they approach purchasing a product and/or service that they often know more than the shop assistant in a bricks-and-mortar store.
This means that, as a business owner or digital marketing manager, you need to be providing information about your product on various digital platforms where your target market will go to research what they’re looking for. The basic platforms that you need to be making use of in order to transmit your message – in a digital marketing space – are social media marketing, search engine optimisation, PPC advertising, content marketing and digital public relations.
Digital marketing basics
What is social media marketing?
‘Social media marketing’ is about using social media is order to market your product and communicate the message about your company to your potential/current target market. The basic messages that you should be using social media to put out into the market are:
- Who we are
- What we do
- Why you should choose us
Remember that the various social media platforms are best suited for different audiences and platforms. So make sure that you choose wisely when deciding to invest in this digital marketing medium.