In our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’ (PR). In this article, we look at why you need to have a solid PR strategy for your business.
Reasons you need PR
Advertising on its own doesn’t work
People often ask us why one would need a PR strategy when there is advertising which does exactly the same thing – in other words lets the public know about what products and/or services you offer.
In an advertisement, you have a limited amount of space to communicate what you need to. This limited amount of space is often further decreased by graphics that are necessary to make your advertisement visually appealing. This may not be enough to convince your target audience of the necessity of buying your offering.
Advertisements play an extremely vital role in your digital marketing campaign but these must be supplemented by well thought-out PR media releases and thought-leadership pieces that elaborate on the benefits of that your audience will gain from purchasing what you have to offer.
You can measure digital PR’s results
Today, most publications have an online presence which have as good a reputation as their print counterparts do. They are always looking for content and – if they decide to run it – they won’t charge you. However, whether or not the article is published is at the discretion of the editor of that particular publication. If they do decide to publish it, they may edit it to fit in with the tone of the magazine. If you decide to take out a press office on a particular platform, and pay for this service, publication of your piece is guaranteed.