Achieving success with search engine optimisation (SEO) isn’t an easy feat. Many factors can influence the success of your SEO, but it’s not about tricking the search engine’s algorithms.
Google’s algorithms have become stricter and stricter over the years. In years gone by there were a number of SEO techniques that were used, such as link farming. This was where a number of pages were set up that just contained pages upon pages of URLs, or low-quality content, that linked back to other sites. This has become known as a black Hat SEO technique that gets a website severely penalised as it doesn’t add any value for the user. In effect, it steals search engine rankings from other sites who do a lot of work trying to earn these rankings using White Hat SEO techniques.
It’s a fact of life that if you want to succeed, you should at least have some sort of plan, and the same principle applies to SEO. We want to help you, so we’ve got your three-step plan to SEO success right here.
Plan for SEO success
Learn more about the technical aspects or get a techie to do it for you
Digital marketing and SEO obviously have many technical elements, including indexing, schema, crawling, page speed, URL and site structure, etc. And if you don’t know what any of that means, don’t fret. You can always get someone who is more technically inclined to help you and who’s done an SEO and Web Analytics Course which proves that he or she knows what they’re talking about. The most important results of these technical aspects are:
- The performance of your website,
- Its visibility, and
- How search engines find your website.
Put a lot of effort into the on-page aspects
Your on-page aspects are the content that visitors to your website see including the text, videos, audio or images. With your text, make sure that it’s of an extremely high quality:
- Be very careful to run it through spellcheckers so that you pick up any typos.
- The search engines will penalise your site if it finds that you have duplicate content on your site so make incredible sure that everything on your site is original. There are many plagiarism checkers out there which will help you to audit your site.