In 2018, The Small Business Institute (SBI) issued report which stated that small business only contributes 28% to the jobs of South Africa. This is despite the fact that just over 98% of the economy is made up of small to medium enterprises.
Why is this?
When an entrepreneur starts out, they wear many hats in the business such as operations management, digital marketing, marketing and payroll. They realise that their business will not succeed unless they satisfy the needs of clients and money flows into the business. This means that they dedicate most of their time to working in their business.
However, the challenge is that, with this strategy, there will come a point when the entrepreneur will have to start looking for more business and getting the company brand out there if he or she wants to grow the business. The sad truth is that many business owners don’t take this next vital step because they don’t want to relinquish control of the work to people who may or may not do the work how they would have done it.
Digital marketing as solution for small business owners
With the rise of digital marketing, this has afforded small business owners the opportunity to get their business names out there at a cost that they can fit into their budget without having to do the leg work that traditional marketing involves. This makes it an affordable and very doable solution for them to fit into their busy work schedules. It becomes an even more attractive solution if they do an online digital marketing course.
One of the greatest advantages of digital marketing is that it works for you when you aren’t working. This is especially true of content marketing as the articles that you put out onto your website or other platforms that you can publish articles on – like LinkedIn – are shared and re-shared by people who are on the Internet while you are not physically online. This means that these people are being exposed to your brand’s message and navigating to your website continuously.
Digital marketing solutions that you can put to use
There are a number of cost-effective solutions that you can make use of to kick start your digital marketing for your business. The first thing that you – as a small business owner – should be doing is signing up for a content marketing course. This is so that you can learn the ins and outs of best practice for content marketing so that you can be assured that the efforts you put into creating content for your business’ presence online aren’t wasted.
Once you’ve created this content, there are a number of tools that will help you schedule your social media activity so that you can focus on other things while they take care of your marketing for you. Read this article to find out more.
Looking for a content marketing course to do? Visit the Digital School of Marketing’s website to learn about our Digital Copywriting and Content Marketing Course and how this will help you create successful content for your brand!
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