When we talk about digital marketing, the first thing most people think of is content. With popular phrases like “content is king” associated with marketing, who can blame them? Content is a crucial element of digital marketing because, without it, you have nothing with which to populate your digital space (website, blog social media, etc.)
But it’s not just about creating content. You need to know what kind of content will attract your target audience and keep them interested. That’s where content marketing fits in.
What’s Content Marketing About?
Content marketing is about creating, publishing, and sharing content that people can engage with. It refers to anything you can create in the digital space, such as editorials, blog posts, and video streams. Content is created with a specific target audience in mind and actively seeks out and engages with them. It’s useful in creating brand awareness, expanding your audience, and generating leads.
Without fresh content, your digital marketing efforts probably will fall short. Blogs, websites, and social media sites all need engaging content to keep people interested. And the best way to do that is with Infographics.
Defining Infographics and Their Importance
An infographic is a collection of images and charts, with minimal text that gives readers an overview of a specific topic in a more visually appealing way. With so much information being generated in the digital space, it’s easy for your content to get lost in the shuffle. So integrating infographics into your current content marketing efforts is an excellent way to keep your content fresh and your audience engaged.
Why Infographics Are Effective
Although digital marketers can create fantastic content with text and images on their own, they do have some problems. Text greatly relies on the reader’s ability to process information. While images are easier for the reader to understand, they are less effective in conveying complicated or abstract concepts.
By combining text and images, you can take advantage of each medium’s strengths and diminish their weaknesses. Infographics are a brilliant way to attract readers and keep them interested.
Here are a few reasons why they’re a fantastic addition to any content marketing strategy.
Attractive and Interesting
Any content marketer will tell you that people gravitate toward attractive content with interesting and valuable information. Combing these elements into a single infographic is a sure-fire way to get more people to read and share your content.
Easy To Digest
People are visual creatures. You’re more likely to attract readers with a pretty picture than a wordy text. This is what makes infographics a great way to share information or statistics. The imagery makes it easy for readers to understand the content.
Potential To Go Viral
The attractiveness of infographics increases their chance of being shared on social media. This means your post has a much shot at going viral, which is great for visibility.
Easy To Embed
When infographics are developed, designed, and published the code to share it on a blog or website is provided as an embed code. This creates an automatic link from the site it was shared on to yours.
Thanks to advances in technology, anything you publish online is visible around the world. By using infographics, you can achieve global coverage that local print media could never provide.
It’s always easy to incorporate your brand logo and slogan into an infographic. Having your brand displayed on shareable content is an effective way to create greater brand awareness.
Increases Website Traffic
A compelling infographic that is linked back to the original source is a great way to drive traffic to your website. The more people share and click, the higher the traffic boost.
Search Engine Optimization
Due to the shareable nature of infographics, people will most likely be directed to your website. Increased web traffic means your site will get a better ranking on Google’s SERPs.
Showcases Your Expertise
Creating a high-quality infographic requires a lot of research. This automatically showcases your knowledge in your industry, which will cement your positions as an expert in your field.
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