The world is changing exponentially. Every single industry in South Africa is grappling with the challenge of how to integrate the Fourth Industrial Revolution – where technology will assist us with our work – into their day-to-day practices. What’s scary is that countries overseas are even talking about the Fifth Industrial Revolution and are devising ways in which they can adapt their businesses to fit in with this changing reality.
With this changing technology, the Internet has also radically shifted. Gone are the days when Google’s founders just wanted to categorise the world’s information with their search engine. Now, Google – and other search engines alike – have become more intuitive and have adopted quite AI-like characteristics where you ask it a question and it provides you with answers. As more users make use of this function, the results that are returned become more accurate.
The Yellow Pages of the future
The Internet has replaced the Yellow Pages as a source where people go to find information. From the number of your local pizza place to the latest research being conducted on weight loss, the Internet is the place where you can find what you’re looking for.
However, to make sure that your information can be found by people who are looking for it, you need to have a presence on the Internet. Search engine bots can’t find beautifully designed pictures. It doesn’t mean anything to them. What they’re looking for is text that they can crawl and understand so that they can adequately answer the question that searchers are posing to them.
This means that you need to have rich content on your website – as well as on other platforms such as your social media – that these bots can read. It needs to be descriptive and show people exactly what you do so that you can be seen as relevant in the field that you are in.
So, how will a content marketing course help you do this? Surely, all that’s required is to put a few bullet points up on a website and that will be enough?
Nothing could be further from the truth.
Adopting a marketing mindset to writing
The term ‘content marketing’ is all about using the content that you create in order to market your business. Put simply, during the process of content marketing all that you’re doing is distributing pieces of content – such as blog posts, videos and podcasts – to the correct target audience and making sure that this content adequately sells them what you’re offering.
Yes, there are many of us who write beautifully flowing articles that read well. However, these are not quite what we’re looking for in content marketing. With this type of marketing, you’ll need to insert the correct keywords, which people are using in order to search for your business, into the copy that you’re putting on your website. In addition, you’re going to have to make your content sales focused. Remember that your website sells your company while you’re not actively selling it. This means that what you have on your site must be constructed in such a way that it performs the selling function.
A cost-effective form of marketing
Why you should be turning to content marketing as the first port of call is that it’s very profitable while bringing in massive amounts of leads to your business. This is the reason why most marketing managers, at the beginning of this year, decided to pour a good portion of their budgets into developing content. If it doesn’t work for your business, or bring in the leads that you want, you can always try alternative forms of digital marketing.
So, whether you’re a writer wanting to get into web writing or a small business owner wanting to learn more about content marketing, a content marketing course is definitely the way to go. And, we’ve made it easier than ever before for you to achieve this dream.
This Black Friday week, we’re offering a 50% discount on our Digital Copywriting and Content Marketing if you pay upfront. For more information, please follow this link.
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