There’s never been a more important time for every business to optimise their content. In fact, in this expanding digital world, content has never been more king. However, creating content certainly is not just about putting information and images together, it’s all about the value your content is adding to an online platform, especially a social media platform. So, it’s vital to make sure the content you are pushing out is of top quality, informative and relevant to your business.
In fact, content is so important that a digital marketing strategy cannot be executed without it. Content is the driving force behind any marketing campaign. To help you understand the importance of content it’s a wise choice to complete an accredited digital marketing course, so you are able to bring your online content to life.
Basically, content is information used to describe a service, product or information on a certain topic. There are many forms of content such as, text, graphics, images, video or a website. Content is so important because it offers your readers valuable information, tools or incentives. Content drives traffic to your site, blog or social media post. Content is essential and tells your audience what you’re all about.
Why is a content audit necessary?
Your digital content will continuously grow, so it makes sense that this information needs to be catalogued and analysed periodically. To optimise content included in your digital marketing strategy, it’s necessary to analyse its performance, strengths and where it’s not performing well. This process is called a content audit. The main reasons for conducting a content audit is to improve your search engine optimisation (SEO) and reveal how your content is contributing to your overall conversion performance.