In some of our recent blogs, we looked at what content marketing is, why it’s a big deal and if your business would benefit from using it as a digital marketing tool. We concluded that content marketing is a big deal and it’s for every type of business.
However, if you are still trying to decide if content marketing is for your business, then have a look at these three benefits that this type of digital marketing can have for your business.
Benefits of content marketing for business
It increases web traffic and improves search rankings
Content – such as your blog or free downloadable items that are available on your website – helps to drive traffic to your site. Good content will also make you easier to find on Search Engine Results Pages (SERPs). Content marketing makes you more visible. And when people can find you, they can read your content and start seeing your business as a potential place to spend their money.
It decreases your marketing costs
Content marketing costs you time and creativity, but not a tonne of money. It is very cost-effective, safe and offers compounding returns as content never dies. So, you will be able to reap the award for years to come. It’s an investment worth making in the sustainability of your website and your overall brand.
It establishes you as a thought leader
What’s the first thing you do when you want to learn more about a subject? You probably Google it, right? Then you choose a social media account, website or blog that seems like it contains reputable content on the topic. And that’s precisely how content marketing helps establish you as a thought leader.
Andrew Davis said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” In other words, the content you produce positions you as a thought leader or expert in your field. People start trusting you and build a relationship with your business and ultimately, spend their money with you (another benefit of content marketing, namely increased conversion potential).
“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.” Jolie Miller
At the end of 2018/beginning of 2019, it was reported that digital marketers worldwide are planning to ramp up their spend on content marketing. This is because they can see the absolute benefits that this type of marketing can bring to their business. So if marketers and digital marketers are prioritising content marketing, you need to take a long, hard look at your organisation and see if you’re doing the same thing.
The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changing dramatically – or as regularly – as Google’s Search Engine Optimisation (SEO) algorithms. Content marketing is definitely here to stay!
If you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a content marketer with the Digital School of Marketing’s Digital Copywriting and Content Marketing Course! We’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy. For more information about this and our other online digital marketing courses, visit our website.
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