How to write for your blog

You’ve probably heard many digital marketers speak about how blogging is of the utmost importance to the success of your digital marketing. However, it’s important that you learn how to start up a blog and write blog posts for it so that each and every single article supports your business.

Today, individuals as well as organisations from all walks of life manage blogs in order to share analyses, instruction, criticisms in addition to other observations of an industry in which they are a rising expert.

What is a blog?

A blog is a journal that is housed online or article repository which is updated regularly and that concentrates quite specifically on a particular topic. The content of a blog typically may include the following items:

• Text,
• Pictures,
• Videos,
• Animated GIFs,
• Scans from old physical offline diaries or journals, in addition to
• Other hard copy documents.

Asa blog can exist just for personal use, sharing information with a select group or to engage the public, a blog owner can set their blog for private or, alternatively, public access.

Here are a number of pointers on writing great blog content.

What are your customers interested in?

While you will be writing about topics that you’re an expert on, you should still always think – first and foremost -about what your customers will be interested in reading and not what you want to tell them.

For example, if you’re a ta consultancy, writing a blog post comparing different types of tax software is likely to be more useful than writing about your own services directly. Remember that your blog posts should add value to your readers without asking them to do anything in return. A blog shouldn’t be used to blatantly sell your services but rather to add value to your target market.

Focus on a specific topic or angle and stick with it

Since you are writing a corporate blog, position yourself as an expert in your industry and write relevant, up-to-date and informative articles about your field or an aspect within it.

Keep in short and simple

Although you are writing long copy for your blog, keep the individual article short. Write short, frequent entries that focus specifically on one idea rather than longer, more detailed ones. Shorter articles are easier to read and reference later one.

Also, structure your pieces meticulously by using subheadings, bullet points and paragraph breaks. A number of years ago, it was best practice to keep your blog articles between 300 and 400 words long. However, now it is recommended that you keep your word count over 500 words.

Blogs help with SEO

Blog articles are a phenomenal way to improve your website’s ranking through SEO. Personal stories and case studies make for enjoyable reading and are an excellent way to showcase customer experiences with your product. What problem did you solve? How did you improve someone’s life or business?

Advice articles that your readers can learn from are very popular. Topics such as “5 ways to do…” or “4 reasons why…” are compelling, well structured and provide value to the reader.

Encourage audience interaction in your blog post

Enquire from your readers what they think of the topic you’re talking about so that they’re encouraged to leave comments. A blog that has lots of reader interaction is likely to be more interesting to other readers and also encourages existing readers to return to your blog in future.

Get in touch with the Digital School of Marketing

Above all, if you want to have a great blog you need to have phenomenal writing skills. Learn all of these in our National Diploma of Copywriting. For more information, please follow this link.