As clichéd as “content is king” is at this point, no one can refute its accuracy. In the case of several different business professionals, being sufficiently creative to keep generating daily content may be challenging. But there are definitely no shortcuts when it comes to generating well-crafted personal content. The most difficult part, in many cases, is coming up with something fresh, new as well as exciting.
While coming up with an absolutely original idea is becoming increasingly more difficult, even rehashing an old topic as well as giving it a different spin can offer a generous source of content ideas.
Struggling to stay creative during the content creation process is a challenge which most, if not all, content marketers have faced at some juncture in their career. Novel ideas are frequently simply hard to come by and creativity doesn’t always follow the same tight deadlines as content marketing does. Coming up with fresh, new and exhilarating ideas may become increasingly harder the longer that you work on a campaign. It can frequently feel like every single creative content marketing idea has already been done – multiple times.
Go Beyond Your Industry
Yes, your company blog is a great marketing tool, and it needs to be related to your business goals. However, not everything needs to be geared in the direction of making money. A blog will only enjoy success when it is able to create a readership. Find ways for you to comment on general developments and then tie it back to what you do for a living. Look at topics which do not concern your industry at all or share an incident from your personal life.
Interview Successful Individuals In Your Niche
It could be a friend or – alternatively – a local community hero, or someone who started before you and is able to show your readers how to move forward. Try convincing an ex-customer to answer some questions as well as turn that into content for your blog. This may be shown in a written or video format.
Urge your subjects to open up by asking them pertinent questions. People love to read in-depth interviews, particularly those that directly pertain to their work. Interviews are a great opportunity to share an inspirational success story and describe in detail how it took place, exploring the challenges which were surmounted. There is also a lot of possibility for sound and actionable advice in interviews.