Every successful content marketing campaign starts out as a strategy. Without one, a marketer is unable to deliver the right content to the right audience, and the whole campaign is sure to end up disjointed and ineffective. But what exactly is a content marketing strategy? If you said that it’s a list of content you are going to create, as well as the platforms upon which and dates when you expect to publish that content, you’re only half right. Let’s have a squiz at the four steps you should take to craft an easy yet professional content marketing strategy:
Step 1: Marketing plan
The first phase of a content marketing strategy is arguably the most important. Start by listing the specific goals you hope to achieve. These can be anything from growing your following base, to A/B testing new types of content. The content marketing plan should also detail any obstacles you foresee, as well as the current opportunities that are present in your market. You should also be able to show the unique value your content is going to provide to your target audience.
Step 2: Audience personas
Phase two of developing a content marketing strategy is to build unique audience personas. Gone are the days where digital marketers can throw wide nets, using generic content, and hope to reel in customers. Today’s marketing collateral needs to speak to the individual, and offer them a benefit. Your audience personas should include your ideal customer’s gender, age, possible spending habits, and where they spend their time online. The better you know who your target audience is, the better you’re able to serve their needs