As a copywriter, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your “best samples,” and break out in shivers? It doesn’t have to be such a frightening thing, but we understand.
Copywriting, in particular, is an area where potential clients and employers like to see many, many samples of your work, and your best work, before even considering you. It’s how you show them what you can do. When looking at these samples, they will definitely be judging and assessing your work.
As a copywriter, your portfolio is ultimately your shop window. It is a place you can emphasise your talents and showcase your work. This means that it’s important that you have a portfolio if you want people to see what you can do. You have to offer your future customers a reason to be drawn to you. You need to demonstrate your skills. You need to create a copywriting portfolio and show them what you’re made of.
However, many copywriters panic when they hear the words ‘copywriter portfolio’. Collating a collection of your pieces and presenting them for others to view and criticise can be intimidating. However, it’s essential if you are to prove your skills and impress your potential clients.
What is a Copywriting Portfolio?
The term ‘copywriting portfolio’ refers to a collection of your past written content. It shows potential clients:
- The writing that you can do,
- The results that you got, and
- What past customers say about your work.
As in any other portfolio of work, your copywriting portfolio should include your best work. It should show that you’re a versatile and efficient copywriter, regardless of the medium. As such, the ideal portfolio for copywriters usually includes both long and short-form content pieces that range in tone. You should also add copywriting samples for both editorial and commercial purposes.