Maybe you’re an aspiring copywriter. Perhaps you’ve just received your copywriting qualification, and you want to sharpen your skills. Maybe you’ve landed here totally by accident, but you think like you might want to look into this copywriting thing. Either way, a copywriting blueprint is a super useful resource, used by both agency-based and freelance copywriters. Let’s take a look at what a blueprint is in the context of digital marketing, why we need them, and how to build them for your copywriting activities.
What’s a blueprint?
Seen plans for a house? That’s a blueprint. Built a desk that you bought disassembled? You’ll have used an instruction manual, which is also a blueprint. In essence, a plan is a tried-and-tested method of achieving something; be it building a house, constructing a desk, or writing a killer piece of copy. In the case of copywriting, a service blueprint gives any other copywriter the essential information needed to replicate the service – while adhering to the ‘style guide’ for that type of service. So, where are these blueprints used?