If you’re marketing your products or services on the Internet, good copywriting is an absolute must. Quality copywriting can mean the difference between someone deciding that your product isn’t worth the trouble or that it’s the most important thing which they’ve ever needed in their life. It’s all about perspective, and copywriting assists people with getting into the right perspective.
Persuasive, good copy which converts, boils down to understanding the best way to trigger the correct emotions that will induce a prospective customer to want to buy from you as a business owner. Good copy is about much more than merely grammar and punctuation. In order to create influential and persuasive content, it’s actually much more important to master human psychology.
Create Customer Personas
The sole way in which it is possible to maintain long-term success is to engage people continually. However, before you can do this effectively, you’ve got to know your customers intimately. The process is like taking a titbit of information and then turning it into a strategic plan.
It’s vital to put together audience or customer personas to effectively bridge the gap between where your audience is – and what you do as a business owner – so that your message is appropriate.
One way to begin building audience personas is to literally give your personas individual names – John, Mary, Timothy, Jane or whatever takes your fancy. Naming your personas, however, is just the first step in identifying who these individuals as well as business owners are.
Next, give them demographics as well as a background:
- How old they are,
- Where they came from,
- Where they’d like to travel, and
- What their occupation is.
Use the raw data from whatsoever source you have access to, such as surveys, keyword as well as search term analytics and forum threads.