Video marketing isn’t a new concept. It’s growing year on year. Predictions are that video marketing will account for up to 90% of online traffic by 2020. This means that by 2020, video marketing shouldn’t just be one piece of your marketing strategy. You should be aiming to turn it into the core of your marketing approach. Knowing this, it’s most probably time to look at a video marketing strategy for your business. But where should you start in creating videos for your business? Let’s have a look at some of the basic questions you should be asking yourself before committing to a video marketing venture.
Should I Be Creating Videos For My Business?
This answer to this question is quite plain and simple.
Do you offer a product or service that needs to be explained in some way, shape or form to make your customer understand its value? Will it benefit your business in any way to better articulate or demonstrate some of your unique selling points?
If the answer is yes, then your business can most probably benefit from a video marketing strategy. You should be creating videos for your business. (Video marketing is an important component for you to rank on the first page of Google. Interested in learning more? Read our article.)