Video marketing isn’t a new concept. It’s growing year on year. Predictions are that video marketing will account for up to 90% of online traffic by 2020. This means that by 2020, video marketing shouldn’t just be one piece of your marketing strategy. You should be aiming to turn it into the core of your marketing approach. Knowing this, it’s most probably time to look at a video marketing strategy for your business. But where should you start in creating videos for your business? Let’s have a look at some of the basic questions you should be asking yourself before committing to a video marketing venture.
Should I Be Creating Videos For My Business?
This answer to this question is quite plain and simple.
Do you offer a product or service that needs to be explained in some way, shape or form to make your customer understand its value? Will it benefit your business in any way to better articulate or demonstrate some of your unique selling points?
If the answer is yes, then your business can most probably benefit from a video marketing strategy. You should be creating videos for your business. (Video marketing is an important component for you to rank on the first page of Google. Interested in learning more? Read our article.)
Different Types Of Videos You Can Create For Your Business
Branding videos mainly focus on your company, your mission and vision. In other words, some of the core values your business represents. Millennials make up a big portion of the market spend these days and it’s a fact that this generation prefers to buy from companies that have a “WHY” rather than a “WHAT”.
What we mean by this is that millennials care more about why your company is in business rather than what it actually sells. With that said, you can focus on articulating your company’s vision and clearly explain what makes your company unique compared to your competition. This is a critical part of your digital marketing strategy.
As part of your digital marketing strategy you can also look at creating demonstration videos that clearly explain how to use your specific product or service. This can ensure that the customer gets all the value your business has to offer.
Clearly focusing on articulating how the service works can also assist in increasing customer lifetime value. This is because a customer might be less likely to cancel the service if they fully understand all its benefits and how to utilise it to their advantage.
How To Start Creating Videos For Your Business
Do I Need A Professional Videographer?
Not all videos have to come across 100% professional. In fact, a recent case study proved that YouTube viewers prefer more transparent and authentic videos from brands rather than 100% professionally edited videos.
Ideally, you also don’t want to come across as unprofessional in your video marketing. The main things to focus on when it comes to making a video are:
The quality of the video needs to be up to par. All this means is that it’s important to ensure that people can clearly see what’s happening in the video.
The sounds is another thing that needs to be taken into account when developing the video component for your digital marketing strategy. It needs to be crystal clear as nobody enjoys listening to a recoding that features a noisy background environment.
Do I Need An Expensive Camera Or Can I Just Use My Phone?
As long as you can ensure that the video and sound quality is clear it doesn’t really matter what device you use. Mobile phones like the iPhone or Samsung Galaxy have everything you need to record high-quality videos. However, it can only benefit your business and video marketing strategy, if you have the budget, to buy a camera with a professional lens.
Should I Be Writing Scripts For My Videos Or Should I Just “Wing” It
Scripts can easily make the video feel not authentic, so, if you or the person being recorded is someone that likes talking from the heart, then “winging” it is never a bad idea.
However, if you are someone that struggles to think under pressure, rehearsing a few lines won’t hurt. It’s important to be clear and to the point so planning core message of the video and a few lines beforehand can only help ensure a smooth, professional recording.
Majority of traffic from social media is already thanks to videos and by getting to work on your digital marketing strategy you can ensure that you are ready for the shift that is about to happen.
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This digital marketing certificate will enable you to grow a brand online using any social channel, increase customer engagement on these channels and correctly target the correct market on social media. With this course under your belt, you will be able to measure the success of your campaigns and adjust your message to suit your target audience.
The Social Media Marketing Certification is a must for those who love interacting with people online and want to create a solid digital brand for themselves or their companies. This social media marketing course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA. Want to read more? Follow this link.
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