So, you’ve heard that “content is king” and you’re here to find ways that content marketing can improve your bottom line. After all, most organisations are primarily concerned with how marketing activities contribute to profits. Content marketing isn’t about attracting leads and making more money, but rather about educating consumers so they can make more informed purchase decisions. However, when executed professionally and with a strategy behind it, content marketing will inevitably garner a stronger bottom line. Here’s how to maximise your content marketing returns in 2021:
1. Assess Your Business Branding
Before pushing content onto your followers, make sure that the branded elements accompany your content are up to scratch. In other words, it might be time to redesign that logo you’ve had unchanged since 1992.
2. Use A Funnel-Aware Content Audit
Content marketing is only found in one or two phases of the sales funnel. Everything else that contributes to the conversions needs to be in place for the content to be effective, like landing pages, calls-to-action, contact forms, etc.
3. Assess Your Internal Opportunities
You know that more content can equal more long-term leads, but how do you secure more content without breaking the bank? The first solution is to look for any means that you can create more content without having to pay more for it.
4. Work With Experienced Freelancers
One way to save money while getting agency-quality content marketing out there is to approach freelancers. These are seasoned individuals who have agency experience but who charge a greatly reduced rate for their content.