In 2018, The Small Business Institute (SBI) issued report which stated that small business only contributes 28% to the jobs of South Africa. This is despite the fact that just over 98% of the economy is made up of small to medium enterprises.
Why is this?
When an entrepreneur starts out, they wear many hats in the business such as operations management, digital marketing, marketing and payroll. They realise that their business will not succeed unless they satisfy the needs of clients and money flows into the business. This means that they dedicate most of their time to working in their business.
However, the challenge is that, with this strategy, there will come a point when the entrepreneur will have to start looking for more business and getting the company brand out there if he or she wants to grow the business. The sad truth is that many business owners don’t take this next vital step because they don’t want to relinquish control of the work to people who may or may not do the work how they would have done it.
Digital marketing as solution for small business owners
With the rise of digital marketing, this has afforded small business owners the opportunity to get their business names out there at a cost that they can fit into their budget without having to do the leg work that traditional marketing involves. This makes it an affordable and very doable solution for them to fit into their busy work schedules. It becomes an even more attractive solution if they do an online digital marketing course.