Good content is what differentiates your website from the masses and delivers the correct message in the hearts and minds of your customers. The success of your website is established largely by its content. Eventually, content wins your customers’ wallets. All other facets of your website (design, visuals and videos) provide a secondary backing role. If you have effective taglines, fantastic design will only improve their effectiveness.
Writing interesting and compelling content is the most important part of your website, especially for visitor retention and search engine crawling. Once you have decided on your keyword list make sure that you integrate these keywords into the meta-tags, heading and content of each page in a relevant and informative manner. If you have the right keywords they should appear in your copy naturally without too much effort. Remember that the content is for real people too so balance your focus between SEO and readability.
Good quality content spreads from user to user very quickly because people lie to share valuable information. This is called word of mouth buzz. When someone, for example a blogger, finds some interesting content on your website they may write about it and then link to your website. These text links are critical for SEO. Blogs, social networks and email campaigns all point to your website and search engines make the connection between similar types of content, links and keywords. There needs to be consistency in the quality of your writing and keyword density across all marketing initiatives whether online or offline.
The role anchor text plays in your content
Anchor text is the clickable link that users will see as a result of a link and it is placed within the anchor tag <a href=”…”></a>. Search engines assign relevance to the keywords contained within the anchor tag to the destination of the page. The words that you choose to hyperlink are therefore important from an SEO perspective. Usually the text is styled in a different colour or underlined so that users can see that links are present. Be as precise as possible with your anchor text and remember that this link takes you to new content on another web page.