At one moment in time, digital marketing was just a new and distinct way to market. It opened up a new format of media on which to peddle goods as well as services.
However within just the past couple of years, the significance of digital marketing has become something else. It’s become an important part of what a company is to its customers.
It’s not enough to have a website or run an unfocused Google Ads campaign. If you don’t have integrated digital marketing strategies working for your business, time is working against you because of it. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Let’s have a look at why your business needs digital marketing in order to grow and thrive.
Digital marketing is significantly less expensive as opposed to other marketing methods. Specific prices vary dependent on what you’re doing however ad spend tends to be lower than other forms of marketing.
Your Customers Are Online
There were around 4.3 billion internet users in 2019 and this number has certainly rapidly increased. Looking at it will give you the inkling that there are more individuals to reach out to when you practise digital marketing.
Your business requires exposure to find customers, and the online market is the very best way to make it happen. When individuals hear about your business, they will want to learn more about it. They will want to check your presence online in order to know if you do exist.
If people can’t source anything about you online, chances are very good that you’ll lose them as a customer.
You may not know this but 77 % of the adult population own a smartphone and are likely to utilise that smartphone or another mobile device for news, social networking in addition to countless other activities. Digital marketing assists you with reaching them while they’re doing this. With remarketing ads, email, text marketing, and social media – you can be in front of your audience while they utilise many different apps on their mobile phones.