Social Media Marketing Blog

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What Is The Power Of Social Media?
The true strength of social media is influence. Social media offers an avenue for companies to not only engage with customers but also influence them with the correct content which assists them with making a decision. The effect of social media does not stop online. It is part of a…
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Why Social Media Is The Most Essential Part Of Digital Marketing
Social media is fast becoming one of the most vital aspects of digital marketing. This is because it provides incredible benefits which help to reach millions upon millions of customers worldwide. So if you are not leveraging this profitable source in your organisation, you are missing out on an incredible…
DSM Digital School of Marketing - engagement pod
What Is An Engagement Pod?
The term ‘engagement pods’ refers to private groups who engage with each other’s content to trick that social media platform’s algorithm into believing that the content scores high in terms of the potential to go viral. The result is a considerable boost in visibility for your content which you didn’t…
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How To Host A Highly Successful Virtual Event On Social Media
While virtual events have been increasing in popularity in the past five years, the Covid-19 pandemic has made this type of event mandatory. Social distancing guidelines as well as travel regulations have made large gatherings almost impossible; however, organisations worldwide have adapted to new rules and have created virtual events.…

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