Marketing has become a whole other ball game since the arrival of popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Social media marketing has developed into a practice that allows us to share interesting information and build an audience online.
Marketers use social media marketing campaigns to draw that audience to the website and encourage them to engage with the brand by sharing posts with their own networks. When you think about it, these campaigns will give any brand a massive online reach, to a sea of potential customers, and this is exactly why social media is so popular in the realm of marketing.
The Secret: Content Marketing
Yes, you read that accurately. The secret to social media success is content. Social Media marketing is fairly simple once you realise that you are not trying to sell a product or service you are offering the idea of your brand. We could also describe this as your company’s specialised knowledge or expertise in a field that it has to offer to the world.
Content marketing is the formulation of relevant and interesting content that will showcase the benefits that your business can give to the average consumer, and eventually, cause them to take action to support your brand. It is important to make content marketing a large part of your social media marketing strategy, as content marketing is what strikes an interest in the minds of your target audience.
Your website should house your content marketing posts and your social accounts act as conduits back to your website, but what posts are considered content marketing?
Here are a few examples:
Writing short, educational articles is a great way to show customers that you understand their needs and that your brand has the expertise to solve them. Articles are highly ‘shareable’ and provide an opportunity to teach your audience something new.
Updating your websites blog page with useful and relevant content on a regular basis is a simple way to reassure clients that you are passionate about the brand and content that you offer. Blogs offer a two-way conversation between you and your readers; in that, they can comment on any post and begin building a connection with your brand.
Videos allow insight into your brand that no other format can, just press record on your smartphone and you have a premium addition to your content marketing campaign. Film yourself demonstrating a product, sharing educational information, or just working in your natural environment and your audience engagement is sure to skyrocket.
Podcasts are discussions in an mp3 format that can be listened to live or downloaded for later. These posts allow your business to talk to your customers and share ideas and knowledge with them directly.
A webinar is a seminar which happens online and works similarly to a podcast, but with added visuals of your choice (slideshow or video). Webinars can be live, which allows you to answer questions from the audience and help people from the comfort of their home.
Now that you know the secret to social media success, what will you do with it?
Why not hone your marketing knowledge with a Social Media Marketing course from DSM! Contact us if you’re still searching for your forever career in digital marketing, and we’ll help you get onto the right path.
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