Search Engine Optimisation Blogs

Digital School of Marketing-Keyword Cannibalisation Banner
What is ‘keyword cannibalisation’? How can you fix it?
The term ‘keyword cannibalisation’ refers to when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a group of pages that target the same keyword can cause problems. Keyword cannibalisation can also happen if you don’t…
Top 5 Google Analytics Metrics To Monitor Banner
What does the term ‘organic search’ mean?
The term ‘organic search’ (which is also known as natural search) represents unpaid search results. Organic search results are based on significance to the user’s search query. These results are also based on links and domain authority in addition to other organic ranking factors. Paid search results (pay-per-click advertising) are…
Digital School of Marketing- Black hat SEO Icon
What are Black Hat SEO techniques?
There are two types of SEO strategies: Black Hat and White Hat. As you can tell by the name, Black Hat SEO techniques are considered dishonest or bad while White Hat SEO techniques are ethical or good. During the dawn of the Internet, Black Hat strategies were common and were…
DSM Digital school of marketing - off-site vs on-site seo
Off-site vs On-site SEO: What’s the difference?
SEO can be divided into two main groups: on-site SEO and off-site SEO. On-site and Off-site SEO On-site SEO On-site SEO deals with the optimisation of elements on a website to improve its relevance and visibility to search engines. This can include optimising keywords, user experience, code optimisation and the…

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