Search Engine Optimisation Blogs

DSM Digital School of Marketing - know about SEO
Why Digital Copywriters Need to Know about SEO
Search engine optimisation or SEO is said to have started in 1997, although it could be argued that it came with the first website in 1991 or when the first search engine launched. Since then, it’s become a buzzword on the lips of most marketers and businesspeople. According to Search…
DSM Digital school of marketing - approach seo
How To Approach SEO
With the constant digital evolution, a lot of things have changed in the world of search engine optimisation. However, what you can be glad to note, is that the fundamentals remain the same. Keywords are still very essential, although they are no longer the critical focus that is targeted to…
DSM Ranking Factor
What does Google look for in their Ranking Factor?
It’s the golden standard – for any SEO professional and small business owner – to be as close as possible to spot number one on the Google Search Engine Results Pages (SERPs). There are a couple of things that Google looks at when ranking websites. Here are some of them.…
DSM Digital School of Marketing - Google SERPs
Why you Should Aim to be on the First Page of the Google SERPs
Google has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about a particular topic or find the contact details of a specific company. It’s a goal of most companies to be top of their Search Engine Results Pages (SERPs) for their…

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