Search Engine Optimisation Blogs

DSM Digital School of Marketing- landing page
What exactly is a landing page?
In digital marketing, the term ‘landing page’ refers to a standalone web page which is created exclusively for a marketing or advertising campaign. A ‘landing page’ is where a visitor to a website “lands” when they have clicked on a Google AdWords ad, a social media post, an organic listing…
DSM Digital School of Marketing - search engine optimisation
Do you know what Search Engine Optimisation is?
‘SEO’ refers to the term Search Engine Optimisation. SEO is the exercise of increasing the quantity, as well as quality, of traffic to your site. This is done by using organic search engine results. All of the main search engines – such as Google, Bing and Yahoo – possess primary…
DSM Digital School of Marketing-Google Search Network
The different keyword match types on the Google Search Network
The manner in which Google Ads provides searchers with relevant advertisements is through the various search parameter that they put into the search engine. When you set up your Google Ads campaigns, as part of your digital marketing campaign, you will give a number of keywords to your campaign. This…
Digital School of Marketing-- backlink
What is a backlink?
A ‘backlink’ is a link that one website gets from another website. These are also called “inbound links” or “incoming links”. These types of links make a huge impact on a website’s visibility in search engine results. Thus they are considered to be very useful for enhancing a website’s SEO…

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