Search Engine Optimisation Blogs

DSM Digital School of Marketing - banner advertising
Is banner advertising still all it’s cracked up to be?
All of the clicks for online adverts are obtained from only 16% of Internet users. That means that, in terms of your digital marketing, if  you’re optimising your advert for this 16% of users this is a very small audience to capture. As customers become more digitally savvy (which is…
DSM Digital School of Marketing - duplicate content
Why is duplicate content on your website bad?
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or are very similar. (The latter category is known as common or near-duplicates.) The term ‘near-duplicate content’ refers to two pieces of content that only have only minor differences between them.…
DSM Digital School of Marketing - outbound links
What is an outbound link?
The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which are going to take you to alternative webpage or website. Most, if not all, websites include outbound links. There are two kinds of outbound links. These are nofollow and dofollow…
DSM Digital School of Marketing- wordpress
How do you choose a WordPress theme? Read this article to find out.
One of the most widely spread misconception about WordPress is that it is just a blogging platform. Although WordPress started off as a blogging tool, it has developed throughout the years into a powerful website builder as well as a strong content management system (CMS). One of the features that…

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