Search Engine Optimisation Blogs

DSM | Digital School of marketing - conversion rate optimisation
What is Conversion Rate Optimisation?
If you’re a pay-per-click specialist, then your main objective is to ensure you drive as much traffic to a website as possible. And if a percentage of the traffic converts, and if the campaign seems profitable, your job would be to optimise the campaign for bigger budgets. This will allow…
DSM | Digital School of Marketing - search engines
Why SEO Matters in 2019
We’ve talked about why Search Engine Optimization (SEO) should be a foundational pillar in growing your business online, however, in this article we are going to take a look at why in 2019, it’s more important than ever to focus on improving your website rankings. Back in the day if…
DSM | Digital school of marketing - search engine rankings
Why Care about your Search Engine Rankings
It’s a fact that majority of purchases (online and offline) start with a search engine. Think about it. What do you do before you buy a car or a watch? The chances are that you are first going to jump onto Google to have a closer look at the specs…
DSM Digital school of marketing - SEO
Why SEO is Sometimes More Important than PPC
Depending on the nature of your company, Search Engine Optimisation (SEO) may contribute more to you achieving your overall business strategy as opposed to Pay-Per-Click (PPC) advertising does. In this article, we take a closer look. PPC vs SEO Look at your budget first New information released by the Small…

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