What Does Google Analytics Do?

DSM Digital School of Marketing - Google Analytics

Google Analytics is one of the most generally utilised digital analytics software. It is Google’s free web analytics service which allows you to analyse in-depth detail about the visitors on your website. It offers valuable insights which can assist you with shaping the success strategy of your business.

As almost all the businesses have an online presence today through a website it becomes extremely important for you to discover the inner structure of your website so that you can ascertain whether it is accomplishing its purpose or is horribly missing the mark.

For this, it is necessary for you to know the details of:

  • What individuals do when they visit your website,
  • How long they stay, as well as
  • What all pages do they go to on your website.

Regardless of if you are ecommerce website or an informative blog, you would definitely want to understand – as well as study – the behaviour of your visitors in order to deliver better results.

How Does Google Analytics Track Data?

Google Analytics tracks all of its data with a unique tracking code which you install on every single page of your website. This code is a tiny snippet of JavaScript, which is a coding language, that runs in viewers’ browser when they go to those pages.

The JavaScript code works together with a larger JavaScript file on the Google server in order to amass information on the user’s activity on the website. Each time they go to the site, the code tracks information about their visit. In addition, the code sets a cookie on each visitor’s computer, which provides anonymous information to create user i.d.s.

To get a bit more in-depth information, you can utilise UTM parameters. These are tags which you add to the end of your URL in order to provide Google Analytics with more information regarding your links, such as:

  • What campaign your content is coming from, as well as
  • Which social channel is driving the most amount of revenue?

Determine Where Your Best Visitors Are Located

Have you ever considered making use of advertising via Google, Facebook or another similar service? If not, it might be a formidable task to decide who you should target during your ad set-ups. A lot of them will ask if you want to concentrate on a specific country or target your ad worldwide. Thanks to Google Analytics, you don’t have worry any longer. Just look under your Visitors menu in order to see the Location demographics of your visitors.

Learn What People Are Looking For On Your Site

Most individuals know the best way of finding the keywords which bring visitors to their websites from search engines. However, how would you like to go beyond that to find out what visitors are looking for once they are on your website? If your website has a search box embedded in it, go ahead and then perform a search to see the URL of the search results.

Get in touch with the Digital School of Marketing

If you would like to become a web analytics expert, then you need to do our SEO and Web Analytics Course. Do you want to find out more? Click on this link.

DSM Digital School of Marketing SEO and Web Analytics course registration