The term ‘anchor text’ denotes to the text that is clickable in a hyperlink. Search Engine Optimisation (SEO) best practices recommend that anchor text be suitable for the page that you’re linking to. This is rather than the anchor text being generic text. The blue anchor text that is underlined…
Search Engine Optimisation Blogs
SEO or search engine optimization has always played a significant role in digital marketing. This is mainly due to the power that search engines wield over organic search. If you want to drive traffic to your website and earn a good SERP ranking, you need to have the skills and…
The global social media users numbered 3.196 billion in 2018. This number is likely to rise to 3.1 billion – only two short years away. Those who are still not convinced of the digital marketing potential of social networking may think social media is just a way for people to…
The age-old question that every digital marketer asks themselves is what is the answer that a searcher searching for? If you want sustainable, as well as valuable, search traffic to your website it’s essential that you provide these answers. Sustaining search intent is Google’s underlying goal. However, algorithms haven’t always…
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