Search Engine Optimisation Blogs

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What is Alt text and why is it important?
Alt text – or alternate text – is the text you use to describe the images on your website to people who are unable to see them. These could be the visually impaired or users whose images cannot be displayed due to a slow connection or an error. Alt text…
DSM Digital School of Marketing - Anchor Links
The Value of Anchor Links
Paul Cookson said, “Websites promote you 24/7; No employee will do that.” And Mr Cookson speaks the truth. However, when your website is very difficult to navigate, your website will do the opposite of promoting you. There are a good number of things that you can do to make your…
DSM Digital School of Marketing- Algorithms
What is an algorithm?
Can you imagine a world without search engines helping us to find what we want on the Internet? We sure can’t! Everyone else out there can’t either. According to the latest figures which have been released, there are 2 trillion daily searchers which are done on Google. We’re not in…
DSM Digital School of Marketing- search engine optimisation
Why is search engine optimisation important?
‘Search engine optimisation’ (SEO) is vital to the success of any business, both online and offline. Every webmaster should understand what SEO is, how it works as well as the traffic potential it can generate for all types of websites. While paid advertising (PPC), social media marketing as well as…

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