The term ‘anchor text’ denotes to the text that is clickable in a hyperlink. Search Engine Optimisation (SEO) best practices recommend that anchor text be suitable for the page that you’re linking to. This is rather than the anchor text being generic text. The blue anchor text that is underlined is the most commonplace as it is the Internet standard, even though it is certainly possible to alter the colour as well as the underlining by using HTML code. The anchor text keywords are some of the numerous signals that search engines use to determine the theme of a page on a site.
Search engines utilise external anchor text (that is text which other website utilise to link to your website) as a sign of how other people view your page. As an extension, external anchor text shows visitors as well as search engines the possible subject of your pages. Even though website owners normally don’t have any control over the manner in which other sites link to theirs, it is feasible to ensure that anchor text you use within your own website is useful, descriptive in addition to being relevant.
If several sites feel that a particular page is relevant for a given set of terms, that page could rank well on the Search Engine Results Pages (SERPs) although the specific keywords may not appear in the text itself.
The anchor text is also categorised as the link label or link title. The terms which are in the anchor text assist with determining the ranking that the page will get from search engines such as Google, Yahoo as well as Bing. Links which don’t have anchor text are a dime a dozen on the web. These are called naked URLs or, alternatively, URL anchor texts. Various browsers will display anchor text in different ways. The proper use of anchor text can help the linked page to rank for these keywords in search engines.